Asssignment 5 - The Ultimate Guide to Lead Generation

In this Ultimate Guide to Lead Generation Mr. Deepak gives us enormous and valuable knowledge about the leads generation, lead nurturing and lead conversion. In fact he sums up everything about leads in this video. He makes us aware about the different type of leads.  In the beginning he tells us about the definition of a lead and what is the importance of lead generation. A lead is consisting of name, email id and phone number of a person. At the same time, the content of this video inspires us to lead low-cost leads.

He makes us aware that every business does not need lead generation.  In this regard he gives the example of selling candy and commodities.   According to him, only that business requires leads who is making complex products and the price of those products is quite high and those businesses are in the B2B spectrum. One more point also becomes clear that the social media followers are not lead generation.

Further we have a glimpse of Ethical Lead Generation and what is the right thing to do when it comes to the best practices of lead generation.

The complex issues like Probability Theory and Regression to the Means have been made understandable by the example of coin toss and further elaborated how a random event is predictable over a large number of tries.  Examples from Nature that Nature uses the Law of Large Numbers all the time  have been made to understand through the example of fertilization of mammals, equal distribution of girls and boys.  Further, how these are related to lead generation.  It has been made clear that over a large number of sampling size, the results will always to go towards a mean and further through a logical example it has been made clear that what goes down, comes up and What goes up, comes down.  Examples of face book ad costs and click conversion rate also make some points more clear. Practical examples of his (Deepak’s) Webinar conversion rate also makes the points more clear.  He further advises us that that the digital marketer should not get emotional with lead generation with regard to cost of rats and there should not be emotional estimation on the part of the digital marketer.  He should be logical (like a wealthy stock investor) like Warren Buffet.

We are further made to understand about the tools, tactics of methodologies of B2B ( to some extent B2C) lead generation and prospecting.  The introduction about these tools was a new thing for interns like me, some of which are mentioned hereunder:-

Snovio,                                          

Neverbounce.com,

Mailshake,

FindThatLead,

Social URL Search,

GetProspect.io,         

Truement,

Lusha.co                    

 Rocket Reach,

Woodpecker,

Klenty,

Pipedrive

The same have been explained through practical and working examples which has been very good and this imparted to us the valuable information like finding the email ids, phone numbers, city or country etc.  Similarities of these tools in working and some of their special characteristics as well as their free and paid features also came to be known which ultimately benefit the interns while doing practical work as one needs automation to send a large number of emails to different people and businesses.

B2C Lead Generation

While following B2C lead generation, we have been taught that Inbound Lead Generation and Nurturing is required. Due to bigger volume of leads reaching out to people is not scalable, so, the Lead Magnets can generate interested leads and nurture them on automation.  In this regard, we have been made aware that inbound leads will have a better conversion ratio.  However, this applies also to B2B and B2C leads, mainly to B2C leads. We have been explained about Awareness, Interest, Decision and Action and CATT formula to put into practice. Practical view of the example how to create a funnel through this formula is quite logical and understandable.

According to this attract prospects using Magnets, nurture them promoting additional content, get attention and build trust with engagement.  As and when enough trust is built, get them to transact with you. We are further made aware that lead nurturing converts cold leads into warm leads.  In this connection, the example of free ride on Mercedes Benz is quite convincing. Here we do also come to know when a prospect wishes to buy for example one month or three months or six months.  So, the prospect who wishes to buy within a month is hot lead and that needs to be followed up and we should not spend time on leads that are not interested. By converting to cold leads into warm and the warm leads into hot, our conversion ratio will be higher. Importance of lead scoring on the basis of information and behavior has also been explained in a very lucid manner.

Further sales funnel teaches us how to convert a lead that has come through social media, email, SEO or any other source. The leads can be nurtured by giving any free course/webinar or some thing else to get the prospect’s more details. Practical example from DigitalDeepak’s funnel, according to him he has three type of prospects

1.      Students 2. Professionals and 3. Entrepreneurs.

He also shares his personal statistics in this regard.

 Through this picture and practical methodology adopted by Mr Deepak (who himself is a great Expert as well as a Personal Brand), we have been given immense knowledge from starting the lead till its conversion.

One of the most interesting thing is that through his mind map journey and other pictorials we march forward step by step to learn Lead Magnets, Lead Nurturing, Lead Scoring, Lead Profiling and our ultimate goal to achieve Lead Conversion.  

The fly wheel example is quite understandable even to those interns who do not have much technical knowledge about digital marketing.

Actual methodology has been well explained though these models:   

The main points mentioned on the Ultimate Guide to Lead Generation pertaining to the Creating Lead Magnets (Content) through its explanation by Deepak Sir is quite practicable after gaining some expertise.

Every intern and lakhs of other persons know about this landing page of DigitalDeepak and we practically know how this Landing Page creates leads for Deepak, Sir.

The other examples of Free Facebook Mastery Course, Digital Marketing Tools Mastery (Bonus of a Certificate on completion of the course) and the Landing Page of another client, Shardha Sharma about 50 New Business Ideas for the New Age Entrepreneur and several more such examples, further,  makes the lead generation point very clear.

The explanation regarding the Tools for Capturing Leads and Delivering Lead Magnets also make very useful study.

Marketing automation is quite a complex chapter, so, I am study it again and again to understand it more.

Further, we are made aware about the Facebook Ads, Google Ads and Organic traffic by writing good content on your blog. We have been shown the real analytics to understand how the ad campaigns on fb and Google Ads work and normally what is the cost for running ads and how much conversion is expected.

The CATT funnel makes us aware that the Lead Magnet (Content) needs attention through SEO, Ads, social media etc. and for creating trust through through drip marketing and re-targetting which leads to conversion (Transaction).

We are taught in details what is the organic method and what is the paid method.  Earning through SEO/Content method will take a longtime, therefore, paid method is  good in the beginning and  the digital marketer should in the mean time also make his organic method strong so that he may earn through both the means. The example of flywheel of sewing machine drives the point to understand this concept. So content building should continue to create the trust so that moe conversions could take place. Without creating trust through automation, it is difficult to get good earning. Examples of those who continue to create content and publishing videos on yotube but do not get leads without drip marketing/automation makes us more knowledgable. Therefore making CATT funnel strong is the utmost necessity for earning.

Another example of typeform: Here  practical example of the running internship  programme has been given how through the webinars leads are being created. If he finds the prospect suitable candidate after he/she fills the lot of information into the form, then, the prospect is included into the Internship Programme. So, the interns join the learning programme and they are given assignments after the webinars/coaching through online lessions and asked to prepare assignments and as and when they furnish the assignments, they are paid.  So, it is a learn and earn programme and in this way, DigitalDeepak gets more leads and data to promote his webinars and other digital products. Since I am also going through internship practically, so, this aspect of getting leads and related aspects has become quite a more understandable for me. In this way, the intern learns a lot through the mentorship of Mr. Deepak. Interns also benefit as they become the part of his different groups related to digital marketing to learn more in the future.

In the Sales method whether it is door-to-door marketing, speaking on a stage, through social media, the most important thing is sales message to influence the prospects. So, according to DigitalDeepak, Reciprocity, Commitment, Authority, Social Proof, Scarcity, Liking and fear (which have been explained with highly logical examples) are the major factors which contribute to sell your products.  He also makes us vigilant about the Dos and Don’ts in this regard which every digital marketer must keep in mind.

The Basics of Sales: Here Deepak Sir discusses the 7 different types of conversion figures. He advocaes that let us see the basics from the view point of the buyer and we should see how we are helping the buyer.  If the sole motive of the Digital Marketer is to only earn money, then there are chances of failure. The product/service is supposed to make the life of the buyer easy and if this objective is fulfilled then the digital marketer will get good prospects and consumers and will certainly get profit. So ‘User First’ is the right perspective to achieve grand success to grow the business, therefore, put your product/service as a solution of the problem of the buyer. Only exception is there that some consumers are to purchase some items (say Lamborgini) for show off of status.    .    (These three pictorials and headings on it as taught in detail enable the intern to understand it well)    

To sum up this assignment after watching this grand video, I can only say from my limited knowledge of digital marketing that the knowledge given in the video through various techniques of mindmap/charts/pictures, headings on the pictures is superb and ‘Ultimate Guide to Lead Generation’. I will watch it several times and the other courses suggested by Deepak Sir and after gaining more knowledge,  I do hope that this video and the connected course will herald new heights to my digital marketing business.    Thanks and Regards,  Mahanvir Parshad Jain