Assignment Class-1

INTRODUCTION ABOUT SELF

 I am a young person of 64 and my name is Mahanvir Parshad Jain. I have retired from Punjab State Power Corporation Ltd. as Joint Secretary. I am a Post Graduate in English, Hons' in Punjabi (Giani) and a National Trade Certificate in English Stenography.  I started my career as a Class-III employee and after getting 7 promotions achieved the highest post of our cadre i.e. Class-1 post i.e. Joint Secretary. During the service of 40 years I attended several refresher courses/trainings on MS Office, Information Technology, Personnel Management and many more topics related to administrative activities.   I have also been associated with an Insurance Company as an Insurance Consultant and our family achieved distinction being MDRT (USA) for three years.  Due to achievements in Insurance by me and my wife, I have the occasion to attend recognitions in Istanbul (Turkey) and Singapore (on a Gemini Cruise ship from Singapore to Malaysia). Again visited Singapore and Malaysia along with my family. Also doing honorary service with some Social/Religious/Academic organizations. 

I have developed a keen interest in computer learning and now I am focusing on Blogging, Affiliate Marketing which are a part of Digital Marketing with a lot of passion. 

About Mr Deepak Kankaraju and his first session 

Now I know that he is the top digital marketer in India. For the last more than 2 years, I have been on the mailing list of Mr. Deepak Kankaraju and remained in touch the subject like blogging, affiliate marketing, SEO, E-Commerce, copy-writing, funnels etc.  In fact, last year I had tried to contact him personally at Bengaluru but could not do so as I did not received any confirmation from his office. I have already purchased some of his courses which are described as Mastery bundle. 

 During the Internship Class-1, he has touched all these and several more topics and gave hints about the main niches of  HEALTH, WEALTH AND RELATIONSHIP. He inspires to set the financial goals so that we may earn handsomely after the completion of this programme.  According to him, earning a sum of  Rs.1 crore in three years is quite an achievable task if we do this training whole-heartedly and put our mind and soul to achieve the goal.  He puts us the question what do you want  to become through this training i.e. Blogger, Video Maker, Affiliate Marketer which is to be decided by the candidate himself according to his/her passion.  Turn-by-turn, I am passionate to learn and get expertise in Affiliate Marketing, Blogging as well as Video Marketing.  I have written several articles on my blog veryinterestinglinks.blogspot.com  on random subjects and also has a YouTube video Channel christened as  PYARANYARA CHANNEL.  Pyara Nyara in Hindi/Punjabi sands for LOVELY AND UNIQUE.

He tells us that this is a sort of finding the gold and we are made aware about Global Economics.  He clarifies that markets are always expanding because solutions to needs give rise the new needs.  So, there are innumerable opportunities as the infinite number of niches are available.  The markets are expanding.  His example of coming cars in the market makes the point very clear when he compares the timings when there were no cars in the markets.  After the invent of cars, many opportunities have been created e.g. Opening of show rooms of cars,  Service Centres, Spare parts shops, employment to mechanics, industries that create several items like upholstery and other material. 

So,to be successful he stressed upon that one should improve his skills of communication because selling/marketing solely depends upon it.  To improve the communications skill, he emphasizes that:-

(i)                Read a lot (at least 30 minutes a day) and start with simple books and them to complex ones.

(ii)             Listen to Podcasts (30 minutes a day)

(iii)           Write a lot, the more you write, the better you can write and better you become. (A notable English writer has also said that writing makes the perfect man).

(iv)           Watch English Sitcoms (The Office, Seinfeld, Silicon Valley, Mad Man, Breaking Bars, Friends etc.

(v)              Watch stand up comedy shows to learn culture and local slangs.

(vi)           To develop writing habit, write a Personal Blog.  It may be about movie or any subject of your liking. Just write.

 

One of the most important point on which he stresses upon is to create MASS TRUST because this is the key for successful business. 

About the future of Digital Marketing he assures that digital marketing will never die and to prove his point he gives the example of his blog DigitalDeepak.com.  Simply, he explains that Technology + Marketing = Digital Marketing.  He explains that the consumer behavior is changing, so, the digital marketing is simply a better way to do marketing as the people in this era are hanging on social media. Then he explains how the Integrated Digital Marketing Work which is consisting of Email marketing, Paid Advertising, SEO, Content & Tribe, Social Media and then sell and earn and after that you can check the analytics. He asks us to pay attention to this abbreviation : CATT.

CATT= CONTENT - ATTENTION -TRUST - TRANSACTION 

How to select a niche:

 He teaches us that it should be combination of passion, talent and market opportunity. You should have passion while doing enjoy it, get better at it and enjoying doing it even more. Any sub niche can be selected from the Main Niches of Health, Wealth, Relationship (+Fashion) to do digital marketing. He gives an interesting example that how to earn Rs. 1 crore.  Just get 1000 customers who will pay 10,000 each and your total earning will be Rs.1 crore and how to find such customers, he delves on the following points:

(i)                Use Google Auto Suggest

(ii)             Answer the Public.com

(iii)           Look for Amazon Reviews

(iv)           Scratch your own niche (Ex. Bike Advice, DigitalDeepak.com)

(v)              Talk to Customers

(vi)           Look for pre and post products/services of other products 

Further, he emphasized on building your personal brand as it is very very important. According to him:-

v The best known will always beat the best.

v Do not hesitate to put your content out there. Do not have the fear of standing out. Stop trying to fit in it.

v Show your character and personality on social media.

v Publish content in different forms - with more content you will "own more of the internet".                                                                                                                                                                   BENEFITS OF PERSONAL BRANDING

v It defines your style, your tribe.

v People want or prefer to hear from people not from brands.

v You can get a job, close a sale to the client or you can build your own consulting/training business.

v It is cool to be known by other people.

v It builds your own fame within the community.

v You can write your content or can publish videos or you can do public speaking under your own brand.

v FURTHER, he tells us how the FUNNEL WORKS:-

v Move the free line.

v Build trust through funnel.

v Make the funnel automated.

v Build relationships on automation.

v Get 1,000,000 people at the top of the funnel to get 1000 people at the bottom of the funnel.

v Build your own brand ambassadors.  Here he has given the example of interns of Batch-1 that how they have become his brand ambassadors automatically.

OOverall the session of class 1 has been very exhaustive and well explained and highly inspiring. Thanks for delivering such a lecture which can advance us to learn practically digital marketing and earn handsomely in the coming months and years. Being a novice to digital marketing, I do fervently hope, that everything will be taught to us step-by-step so that after practising it thorougly, we get good expertise on the related topics/issues/subjects.