In this Ultimate Guide
to Lead Generation Mr. Deepak gives us enormous and valuable knowledge about
the leads generation, lead nurturing and lead conversion. In fact he sums up
everything about leads in this video. He makes us aware about the different type
of leads. In the beginning he tells us
about the definition of a lead and what is the importance of lead generation. A
lead is consisting of name, email id and phone number of a person. At the same
time, the content of this video inspires us to lead low-cost leads.
He makes us aware that
every business does not need lead generation.
In this regard he gives the example of selling candy and commodities. According to him, only that business
requires leads who is making complex products and the price of those products
is quite high and those businesses are in the B2B spectrum. One more point also
becomes clear that the social media followers are not lead generation.
Further we have a
glimpse of Ethical Lead Generation and what is the right thing to do when it
comes to the best practices of lead generation.
The complex issues like
Probability Theory and Regression to the Means have been made understandable by
the example of coin toss and further elaborated how a random event is
predictable over a large number of tries.
Examples from Nature that Nature uses the Law of Large Numbers all the
time have been made to understand
through the example of fertilization of mammals, equal distribution of girls
and boys. Further, how these are related
to lead generation. It has been made
clear that over a large number of sampling size, the results will always to go
towards a mean and further through a logical example it has been made clear
that what goes down, comes up and What goes up, comes down. Examples of face book ad costs and click
conversion rate also make some points more clear. Practical examples of his
(Deepak’s) Webinar conversion rate also makes the points more clear. He further advises us that that the digital
marketer should not get emotional with lead generation with regard to cost of
rats and there should not be emotional estimation on the part of the digital
marketer. He should be logical (like a
wealthy stock investor) like Warren Buffet.
We are further made to
understand about the tools, tactics of methodologies of B2B ( to some extent
B2C) lead generation and prospecting.
The introduction about these tools was a new thing for interns like me,
some of which are mentioned hereunder:-
Snovio,
Neverbounce.com,
Mailshake,
FindThatLead,
Social URL Search,
GetProspect.io,
Truement,
Lusha.co
Rocket Reach,
Woodpecker,
Klenty,
Pipedrive
The same have been explained through practical
and working examples which has been very good and this imparted to us the valuable
information like finding the email ids, phone numbers, city or country etc. Similarities of these tools in working and
some of their special characteristics as well as their free and paid features
also came to be known which ultimately benefit the interns while doing
practical work as one needs automation to send a large number of emails to
different people and businesses.
B2C Lead Generation
While
following B2C lead generation, we have been taught that Inbound Lead Generation
and Nurturing is required. Due to bigger volume of leads reaching out to people
is not scalable, so, the Lead Magnets can generate interested leads and nurture
them on automation. In this regard, we
have been made aware that inbound leads will have a better conversion
ratio. However, this applies also to B2B
and B2C leads, mainly to B2C leads. We have been explained about Awareness,
Interest, Decision and Action and CATT formula to put into practice. Practical
view of the example how to create a funnel through this formula is quite
logical and understandable.
According to this attract prospects
using Magnets, nurture them promoting additional content, get attention and
build trust with engagement. As and when
enough trust is built, get them to transact with you. We are further made aware
that lead nurturing converts cold leads into warm leads. In this connection, the example of free ride
on Mercedes Benz is quite convincing. Here we do also come to know when a
prospect wishes to buy for example one month or three months or six
months. So, the prospect who wishes to
buy within a month is hot lead and that needs to be followed up and we should
not spend time on leads that are not interested. By converting to cold leads
into warm and the warm leads into hot, our conversion ratio will be higher.
Importance of lead scoring on the basis of information and behavior has also
been explained in a very lucid manner.
Further sales funnel teaches us how to
convert a lead that has come through social media, email, SEO or any other
source. The leads can be nurtured by giving any free course/webinar or some
thing else to get the prospect’s more details. Practical example from
DigitalDeepak’s funnel, according to him he has three type of prospects
1. Students
2. Professionals and 3. Entrepreneurs.
He also shares his personal
statistics in this regard.
Through this picture and practical
methodology adopted by Mr Deepak (who himself is a great Expert as well as a
Personal Brand), we have been given immense knowledge from starting the lead
till its conversion.
One of the most interesting thing is that
through his mind map journey and other pictorials we march forward step by step
to learn Lead Magnets, Lead Nurturing, Lead Scoring, Lead Profiling and our
ultimate goal to achieve Lead Conversion.
The fly wheel example is quite
understandable even to those interns who do not have much technical knowledge
about digital marketing.
Actual methodology has been well
explained though these models: 
The main points
mentioned on the Ultimate Guide to Lead Generation pertaining to the Creating
Lead Magnets (Content) through its explanation by Deepak Sir is quite practicable
after gaining some expertise.
Every intern and lakhs of other persons
know about this landing page of DigitalDeepak and we practically know how this
Landing Page creates leads for Deepak, Sir.
The other examples of Free Facebook
Mastery Course, Digital Marketing Tools Mastery (Bonus of a Certificate on
completion of the course) and the Landing Page of another client, Shardha
Sharma about 50 New Business Ideas for the New Age Entrepreneur and several
more such examples, further, makes the
lead generation point very clear.
The explanation regarding the Tools for
Capturing Leads and Delivering Lead Magnets also make very useful study.
Marketing automation is
quite a complex chapter, so, I am study it again and again to understand it
more.
Further, we are made
aware about the Facebook Ads, Google Ads and Organic traffic by writing good
content on your blog. We have been shown the real analytics to understand how
the ad campaigns on fb and Google Ads work and normally what is the cost for
running ads and how much conversion is expected.
The CATT funnel makes
us aware that the Lead Magnet (Content) needs attention through SEO, Ads,
social media etc. and for creating trust through through drip marketing and re-targetting
which leads to conversion (Transaction).
We are
taught in details what is the organic method and what is the paid method. Earning through SEO/Content method will take
a longtime, therefore, paid method is
good in the beginning and the
digital marketer should in the mean time also make his organic method strong so
that he may earn through both the means. The example of flywheel of sewing
machine drives the point to understand this concept. So content building should
continue to create the trust so that moe conversions could take place. Without
creating trust through automation, it is difficult to get good earning.
Examples of those who continue to create content and publishing videos on
yotube but do not get leads without drip marketing/automation makes us more
knowledgable. Therefore making CATT funnel strong is the utmost necessity for
earning.
Another
example of typeform: Here practical
example of the running internship programme
has been given how through the webinars leads are being created. If he finds
the prospect suitable candidate after he/she fills the lot of information into
the form, then, the prospect is included into the Internship Programme. So, the
interns join the learning programme and they are given assignments after the
webinars/coaching through online lessions and asked to prepare assignments and as
and when they furnish the assignments, they are paid. So, it is a learn and earn programme and in
this way, DigitalDeepak gets more leads and data to promote his webinars and
other digital products. Since I am also going through internship practically,
so, this aspect of getting leads and related aspects has become quite a more
understandable for me. In this way, the intern learns a lot through the
mentorship of Mr. Deepak. Interns also benefit as they become the part of his different
groups related to digital marketing to learn more in the future.
In the Sales method
whether it is door-to-door marketing, speaking on a stage, through social
media, the most important thing is sales message to influence the prospects.
So, according to DigitalDeepak, Reciprocity, Commitment, Authority, Social
Proof, Scarcity, Liking and fear (which have been explained with highly logical
examples) are the major factors which contribute to sell your products. He also makes
us vigilant about the Dos and Don’ts in this regard which every digital marketer
must keep in mind.
The
Basics of Sales: Here Deepak Sir discusses the 7 different types of conversion
figures. He advocaes that let us see the basics from the view point of the
buyer and we should see how we are helping the buyer. If the sole motive of the Digital Marketer is
to only earn money, then there are chances of failure. The product/service is
supposed to make the life of the buyer easy and if this objective is fulfilled
then the digital marketer will get good prospects and consumers and will
certainly get profit. So ‘User First’ is the right perspective to achieve grand
success to grow the business, therefore, put your product/service as a solution
of the problem of the buyer. Only exception is there that some consumers are to
purchase some items (say Lamborgini) for show off of status. . (These three pictorials and headings on it
as taught in detail enable the intern to understand it well)
To sum up this
assignment after watching this grand video, I can only say from my limited
knowledge of digital marketing that the knowledge given in the video through
various techniques of mindmap/charts/pictures, headings on the pictures is
superb and ‘Ultimate Guide to Lead Generation’. I will watch it several times
and the other courses suggested by Deepak Sir and after gaining more knowledge,
I do hope that this video and the
connected course will herald new heights to my digital marketing business. Thanks and Regards, Mahanvir Parshad Jain
